2NE1’s “Do You Love Me”: Generic, But Awesome

2NE1 Do You Love Me In my scathing review of 2NE1's long-overdue comeback single, "Falling In Love," I gave the reggae snoozer a very generous 5/10 in hopes that it would grow on me (it didn't) and to avoid deluded Blackjacks backlash. Since my review, I've actually grown to hate it even more, going as far as to remove it from my Spotify in case it accidentally starts playing after I listen to one of 2NE1's good songs, like "Scream" or "Hate You." The phony foursome's now back with another single called "Do You Love Me," and while it somehow manages the near impossible feat of being even more generic than "Falling In Love," it's also infinity better.

2NE1 Falls Flat With Snoozy Comeback Single, “Falling In Love” (Single Review)

2NE1 Falling In Love For her recent solo debut, "The Baddest Female," 2NE1 frontwoman CL pulled away from Korea's super safe hip-hop scene and took inspiration from the likes of A$AP Rocky and the non-RedOne Nicki Minaj. The result was a woozy, slow-burning rap track with an alien beat and a big money shot that doesn't show itself until the final act. Naturally, K-pop fans hated it and were confused by the nonlinear production, just as they had been by Girls' Generation's "I Got a Boy," 2PM's "A.D.T.O.Y.," EXO's "Wolf," and virtually every other song that dared to be part of the experimental trend that's been so big in K-pop this past year.

Once "The Baddest Female" flopped, CL was quick to announce that 2NE1's then-forthcoming new single would be "very 2NE1," and "very different" from her own solo work. She was right, and that's not a compliment.