I’ve always considered GFRIEND the second SISTAR because of their strong digital sales and questionable visuals, but now I realise they’re the second Apink. Just like Apink, the public only likes one very specific sound and style from GFRIEND, and attempts to deviate from that have flopped harder than Eunha’s double eyelid surgery.

Their latest single, “Love Whisper,” is a return to the symphonic, springtime sound of their early hits after “Fingertip” flopped earlier this year. I’m not mad at this. “Fingertip” was an overrated Reboot b-side with an unmemorable chorus. “Love Whisper” is great, staying true to Seo Young-bae & Iggy’s magic GFRIEND formula, but adding a twist with a light new jack swing touch like early Mariah.

I love it, but it’s also made me have to admit one of my own biases. I’m perfectly fine with GFRIEND, APINK, SISTAR and many others recycling the same song, and I didn’t care when CLC pretended to be 4minute that one time. But I hate when YG artists do the same, especially WACKPINK and their 2NE1 cut-and-paste singles. I just don’t like that generic bottom-of-the-barrel American style YG is famous for, so I’m never going to like 2NE2 until they do something completely different. GFRIEND, on the other hand, can keep doing this until the end of eternity! 

Check out “Love Whisper,” and make sure you listen to the rest of GFRIEND’s new album. It’s really good. Especially “Ave Maria,” aka the new “Hear The Wind Sing.”