Rainbow -a.k.a. the original nation’s most underrated girl group before Nine Muses and STELLAR came along- returned last week with a new mini-album called Prism.

Under normal circumstances the ladies would be kept in DSP’s dungeon for a minimum of at least three years following the disastrous-selling and unfairly maligned Innocent album, but now that KARA’s disbanded and slAyPRIL’s flopped they’re all that DSP has left.

For years netizens have complained that Rainbow needs to do another song like “A” (one of the best Korean girl group singles OF ALL TIME), so that’s exactly what they’ve done with their new single, “Whoo.”

It’s “A” on the cheap, though – both musically and visually. Watching the video you can totally imagine some low-tier group like TAHITI or the increasingly slashed budget-dols Hello Venus releasing this and you’d think, “Oh they’re copying ‘A’, how fun!

I didn’t like it at first because I thought it was just a bad “A”, which it kinda is, but it’s grown on me. The English refrains are addictive and the outdated Disney pop-rock production suits Rainbow’s vivacious image. I even love the tacky music video and the concept is so great and so Rainbow. If they’d released it five years ago directly after “A” it would’ve been a hit, and if they’d followed that up with a proper comeback for “Mach” instead of the half-assed treatment it got they probably would’ve made it big.

As we all know, Rainbow became nation’s new b-side-dols after Rainbow Syndrome and Innocent, and they definitely deliver with Prism‘s “Black & White” – a funky electro-pop number produced by ZigZag Note, who basically did half of Rainbow Syndrome. The verses are life and the spoken word bridge omg.

“Click” also comes with a killer chorus and “Eye Contact” is sex and the perfect album closer.

The Innocent comeback was still way better, but this is decent enough at the end of the day.

And OMG, Jaekyung’s visual. You just know everyone around her tells her on a daily basis “You could’ve been the original Seolhyun if your agency hadn’t been so shit at promoting you and your group.”

  • shoopdoop

    i refrained from listening to whoo after the first time because i hate being reminded of what it could have been if dsp had cared even just a little more about these promotions

  • I was just devastated that they went with the final boring backing track and not the amazing Jean-Michel Jarre sounds from the teaser.

  • uhg the jaekyung! she’s the most beautiful woman in the world. i didn’t give proper listen to the album yet though… shame on me

  • Db

    The Martha Stewart of Korea deserves better than DSP!!!

  • APRILNaeunSlay

    Jaekyung is way too fucking pretty to be ignored. Whoo was pretty good but could have been a bit better.
    tbh APRIL actually still have potential. I mean, their fancafe has like 15,000 members which is pretty good.

  • Mattey

    It sounds like DSP was somehow able to get their hands on an unused song from The Breakfast Club and gave it to Rainbow.
    Nonetheless, I am still #Slainbow. CLAP CLAP! CLAP CLAP!

  • Nana’s Disco Stick

    one – DSP has left me with blue balls after they made me moist when they released that Jarre-esque teaser..
    two – i don’t have much to complain, i wanted an A-rehash. and i got one
    three – innocent >>> prism. couldn’t agree more,