Global Icon never really hit it big, but they’ve always managed to remain somewhat relevant through small controversies and publicity stunts.
They debuted back in 2013 with an attention grabbing tomboy concept (“We’re real men!”) and media played about being “the first Korean rookie idol group to release their song all over the world at the same time as their debut.” They’ve since stayed in the media with z-list CFs, extreme dieting, a contract dispute right before their last comeback, and most recently, being ripped off by Girl’s Day.
I’ve been a casual GI fan since their hypnotically good debut “Beatles,” so I was excited when they started media playing last week with a trashy MV teaser that was clearly designed to make them the second Stellar.
The group’s new single, “Doligo Doligi,” features funky production, booty-centric lyrics, and a ratchet as fuck music video–all good things in my opinion.
Like most sexy concept girl group songs, it’s about acting provocative so a guy will pay attention to you. In GI’s case, they suggest rubbing one’s butt is the best way to attract the male gaze.
“Turn it, turn it, turn it, turn it,” they sing, “Rub it, rub it, to the left, to the right.”
I feel like it can also double as a self-pleasure masturbation anthem, although I’m not sure if that’s intentional or not (sometimes with K-pop you just can’t tell).
GI’s discography is surprisingly solid for the kind of group that they are, and while “Doligo Doligo” is hardly a classic, it’s still a decent entry into the nugu dime store genre (and a worthy companion to Badkiz’s “Come Closer”).
I hope this isn’t the last we see of these global icons!