myB(londe) Makes One Of This Year's Best Girl Group Debuts With 'My Oh My'
A Fresh Spin On This Year's Cute TrendBlonde K-pop Idols = Flawless
Why No Dani?
3.8Overall Score
Reader Rating 12 Votes

While we’ve all been rightfully slayed by the debut of DSP Media’s APRIL, another girl group launched this week that’s just as worthy of our enthusiastic hyperbole: Maroo Entertainment’s myB.

I’ve had my eye on myB for a couple of weeks because there was a rumour that T-ara’s illegitimate child Dani would be part of the lineup (Maroo is a subsidiary of MBK Entertainment, as well as the home of 1PlasticSurgeon).

Unfortunately, Dani didn’t make the cut (“Help meeeee” she screams from Kim Kwang Soo’s dungeon), but myB’s so good that they don’t need the Divine D’s help anyway.

With all the overly pure and innocent groups debuting these days, myB’s energetic first single, “My Oh My,” feels fresh and exciting.

Produced by the infallible Duble Sidekick, “My Oh My” bounces between retro bubblegum pop and relentlessly cheerful Japanese idol pop. It’s got all the pep and spirit of a junior high cheerleading team, but myB’s vocals balance it out by being mostly soft and girly. “My Oh My” gives you just the right amount of vibrance before reaching E-Girls level overload.

The music video has myB looking like Red Velvet (or debut era B.A.P if you prefer), with matching blonde hair and sporty attire (pleated cheerleader skirts included). The girls get to wear sneakers, which allows for more relentless choreography than their heel-wearing contemporaries. They even served live vocals –in tune and everything– for their debut stage, which is increasingly rare these days.

Sadly I don’t see myB taking off, especially with all the bigger agencies launching new girl groups this year. However, they are talented and pretty enough to earn some sort of following. If they’e lucky, they’ll do better than labelmates 1PS, “My Oh My” will be their “Pit-a-Pat,” and they’ll become the next BESTie.

  • WJ

    This was simply amazing! It’s like everything I shouldn’t love but I do reunited in just one song.

  • jizabel

    YAS! These girls are spectacular and every single thing about this debut is perfect. The My Oh My, My All Mine chanting reminds me so much of Toni Basil’s Mickey which just takes it over the top for me. And it might just be me, but like all the back upidancers look delicious and need to be in their own group asap

  • Mattey

    They’re pretty good, but I’m not sure why companies are still spitting out girl groups when the FLAWLESSNESS that is BABY BOO is here to grace our lives with their gangnam unnie faces and pedobait songs.

    In all seriousness, myB better hold their hair because MBK, the owner of Maroo is also debuting a new girl group, and judging by the instant flurry of teasers released at the same time, DIA is ready to steal their wigs. I acutally hope they become the next BESTie, since BESTie is actually getting somewhere. I mean, Dahye has HER OWN YOGA BOOK.

    When will your faves ever? (Watch how Hyomin will publish her own Pilates book featuring Soyeon and Boram who will give advice on what exercises you should do after you get a new face.)

  • Hiddensone

    I love their cute af side track

    https://www.youtube.com/watch?v=oRGQuWtMd3o

  • shoopdoop

    oh my god their ice cream cake look-alike concept is nearly plagiarism… iconic

  • Egbutts Egbust

    This song is a travesty.
    If Dani would have been in this group, her career would be gone, at least in the dungeon they can formulate the perfect amount of autotune for her and help her Korean along.

  • KingBeaArthur

    How could T-ara’s former princess not make it in??

    They killed that live stage! Looking forward to seeing what they do next, unless DIA bury them.

  • MIKEE

    YAS! I stan the pink one! I was expecting to head down to flop city with this one but they killed it. They’re like the MINX version of Red Velvet, I’m so dead.

    Damn, I wonder whats going on with Dani?? MyB needed a token lesbian member to round things out a bit and Dani would’ve been a perfect fit. Oh well, #PrayForDani tbh.

  • they are phenomenal! the e-girlsish dance break is FANTASTIC!

  • snailsong

    just got around to watching this and i already can’t at them lifting red velvet’s ENTIRE look omg the audacity

  • Nicole Naeun

    Loving this! They all look cute and the throwback song is catchy and nice to listen to!

  • William Love

    loving how they plagiarized red velvet #noshame but the song is good! as a matter of fact… they almost look the same