LIZ is some idiotic pop star from L.A. that got signed to Diplo’s Mad Decent label, probably through family connections or Instagram stalking, and has been trying to hit it big for the past few years.

She’s contrived and ridiculous enough to the point that she comes off like a parody (she calls herself ‘LIZ y2K’ for fuck’s sake), but from what I’ve seen she actually appears to be sadly serious about her nostalgia shtick. Think Bangerz era Miley and Animal era Kesha if they weren’t in on the joke and smarter than everybody else.

Journalist Katherine STD Assphat –who I think is a complete cunt ever since she and her wussy SJW clichéd cronies called me a racist for using the word “Engrish“– summed up LIZ much better than I ever could in a review last year. (Unlike me, Assphat is actually a real journalist with a proper education and the ability to use fancy words like ‘simulacra.’)

Now she makes teenpop simulacra — the kind that’s serious like Coke campaigns are serious, designed and micromanaged to come off simultaneously as trendy-alternative enough for tastemakers and mainstream-faithful enough to massage millennials’ memories of pop-R&B crossover, rebranded by Liz and label as “Y2K R&B pop.”

More so than usual, you can tell how everything, concept down to production twitches and fashion accessories, was “curated,” i.e. chosen specifically to play on nostalgia.

However, the most annoying thing about the Y2K chanteuse isn’t that she’s a FUBU-clad twat, but that her music is so good. Not all of it, but most of it, including her latest single (and best yet) “When I Rule The World.”

Hearing that LIZ had teamed up with blog fave SOPHIE for a PC Music pop track had me groaning, but even a cynical America-hating bastard like me can’t deny something this good.

“When I Rule The World” is everything that that pointless pretentious “Hey QT” project was supposed to be. Also, since LIZ sings it like Britney, I can’t help but wish it was a Britney single. Imagine Britney singing this, doing some weird parody of her former self.

At first I had a problem with the SOPHIE bandwagoning and the affected Baby Spice meets Mademoiselle Yulia concept of the music video. I like K-pop and J-pop because it’s openly manufactured, whereas everything Western needs to put on a fake air of authenticity. If LIZ was from Japan I’d accept her in a second, no questions asked, but knowing that she’s from L.A. completely changes the way I perceive her. Then I remembered that PC music is supposed to be ironic or something, turning LIZ into an irresistible punchline.

It’s meta like Stellar!

Now I’m considering officially stanning for LIZ. But, like, ironically. Duh.

  • KingBeaArthur

    I wish her music sucked so I could find her talent-less on top of tacky, but shit. She actually has some good tracks!

    I want to burn her Y2K headband asap. Are the youths/companies that hard up for nostalgic concepts they need to bring back fucking Y2K??

    • I still remember checking my computer on January 1st year 2000 to see if it had blown up or anything and being disappointed that it was fine and the world hadn’t ended.

  • Ties

    This is some wretched candy cocaine shit. I wouldn’t have mind this song that much if someone like Hannah Diamond sang it, but this is not Liz. I need her to go back to her meta 90s R&B sound from her EP and ditch this concept, it’s not a good look.

  • Laurence Nope

    I’ve always had mixed feelings about PC Music because most of those guys don’t really know how to write a song and why would I listen to them when I could just listen to J-pop instead, plus the whole “do we even know if we’re trying to be satirical or not?” thing, but secretly I’m hoping this sort of thing blows up and becomes so hugely influential that Billboard countdown videos end up looking like nonstop explosions of pastel-pink diarrhea.

  • ta3woon

    This is the only song i know from this girl so if this is what she ends up doing then i dont mind it. Its better than Hey QT at least.

  • snailsong

    ur right it would be so much more fun if the person doing it wasn’t taking it so seriously, it was painful watching her play it so straight :/

  • byoing~byoing.

    This material is like Drag Queen heaven. Definitely going to learn a routine in between practicing my K-Pop shit.

  • All this PC music is flashing me back to the time I ironically purchased & then legitimately stanned Toy Box. Liz needs to revamp as a group with some buff bronzed bleached boy.

    • Db

      This some Aqua level shit and I mean shit.

      I didn’t even know this kind of stuff existed and I’m kind of glad I skipped all this horrible horrible music.

      • It’s cloyingly bad, but then the album got stuck in my head for a long road trip down the US east coast, and now I can’t help having a fondness for it.

  • NNNNNN, I still remember that completely ridiculous overreaction to you using “engrish” in a random comment in The Singles Jukebox. DRAG IT.

    On topic, the song is catchy.

  • William Love

    Oh lord i remember the snobs at TSJ having a collective bitch fit over the word “engrish” as if it’s racist. Such try-hards but hey, they do know music and I discovered a lot of good stuff through them

    • Yes, I never got over it LOL! I mostly only read the site before to find new music anyway but stopped after that happened. The only critic I really loved was Patrick, he’s fantastic. Such a good writer, knows his shit, and isn’t a pretentious smug twat like the others. Probably because he’s based in Japan. The thing about American music critics is that they all kind of sound identical. They’re all from New York and they all think the same and act the same.

  • Sunny

    never heard of her. She seems interesting though. something this nostalgic would never get airplay in America sadly. Anything that reminds me of the cheezy europop from the 90’s is a plus.

    another surprising thing is the MV isn’t completely basic like everything i expect of pop music from the west. Its very colorful. And HOLY SHIT HOW IS SHE REALLY 28?!?!?

  • j d

    Good times.

  • ew.