When I looked back at B1A4‘s discography this week I realized what a strong run of great pop singles they’ve had. Their bubblegum-y, sometimes campy style isn’t for everybody (they’re like a mix of A Pink at their loveliest and Dal Shabet at their tackiest), but their songs usually hook me and chart well to boot.
I don’t think they’ve ever had a ‘bad’ comeback, but from “What’s Happening?” onwards nothing was spectacular enough to stand out against the competition and I temporarily forgot about the boys and gravitated towards the likes of GOT7, Boys Republic, and Block B.
Now I’m fully back on board their new single, “Sweet Girl,” a delicious disco track produced by the group’s impossibly charming leader, Jinyoung.
“Sweet Girl” stands out both for being a drastic departure from B1A4’s usual candy-coated pop-rock and also for its simplicity.
SM Entertainment has churned out a few wonderfully rich disco-tinged tracks this year, but “Sweet Girl” feels more authentically retro because it doesn’t try to do too much like these darn newfangled modern songs do.
Not that I’m against busy disco tracks at all (Yunho’s “Champagne” is one of my current favourites), but “Sweet Girl” is so elegant and earnest. There’s some nice little touches too, like the electric guitar solo that boosts the song’s sugar content by sounding more like an anime OST than the slick vintage riffs of Bruno Mars or Nile Rogers.
This is by far the best B1A4 comeback since 2013’s “Tried To Walk.” Hopefully it’s the start of a new direction for the band that will kick off another string of irresistible singles.