From Fin.K.L to KARA, Rainbow, and the ill-fated but legendary (in my heart) Puretty, I haven’t met a DSP Media girl group that I didn’t love.
The label’s latest group, APRIL, had already won me over from the first confirmation of their very existence (the lineup featuring Hara’s evil twin from both The KARA Project and Puretty certainly helped matters), but now that they’ve actually debuted I’m glad that my premature stanning wasn’t misplaced.
The writers and composers for APRIL’s irresistible debut single, “Dream Candy,” are a little vague. 1theK says it’s the work of ButterFly, a new production team under hitmaker Hwang Seong-je, whose credits not only include DSP’s own SS501, but also early Girls’ Generation tracks like “Baby Baby” and “Etude.”
You can hear the connection between “Dream Candy” and Hwang Seong-je’s previous work instantly. The fairtytale-themed song is built around a simplistic house beat punctuated by strings and bells; it’s the kind of sound that went out with early noughties acts like ShinVi, but sporadically reappears on girly SNSD b-sides or cutsie z-list rookie singles.
Like the song, the music video is equal parts romantic fable and pop nostalgia. It’s filled with unicorns, dewy meadows, and a sun-dappled forest, while hazy, white closeups of the girls recall old-school girl group MVs from Sugar, S.E.S., Fin.K.L, and M.I.L.K.
Speaking of milk, at one point APRIL are dressed up as milkmaids, which most K-pop fans should recognize as a swipe from Orange Caramel’s own fairytale-themed music video for their best single ever, “A-ing.”
I’m not sure if APRIL is going to break DSP’s curse of having all their post-KARA groups flop, but so far “Dream Candy” is performing surprisingly well on Melon’s real-time chart. Perhaps Puretty died so APRIL could live?
Anyway, it looks like I’ve just found myself yet another generic innocent throwback girl group to be obsessed with. I’ll throw APRIL on the pile with Lovelyz, G-Friend, CLC, and the fifty others that are going to debut before the year is through.
P.S. Be sure to check out APRIL’s flaw-free mini-album, Dreaming.