I gave AOA’s “Heart Attack” a somewhat negative review, but my feelings weren’t solely a result of the song alone. AOA’s unimaginative Son Dambi europop scrap disappointed me despite its catchiness, but it was the addition of their tired sexy cosplay concept and watching them writhe around on M! Countdown in Hello Venus’ “Wiggle Wiggle” outfits that sealed the deal.
However, now that I’ve heard Nine Muses‘ “Hurt Locker” I’m starting to realize just how much I actually like “Heart Attack.” It may be an outdated formulaic Brave Brothers production void of any soul or creativity, but at least it has a good chorus. And a pre-chorus. And those trashy RedOne stadium synths that even music snobs secretly love deep down.
“Hurt Locker,” which also goes down the europop path, at least tries to spin the formula a bit, but it doesn’t work for me. It brings back memories of f(x)’s horrible electropop single, “Electric Shock“, which is the only f(x) single (and album) that I can’t stand. Either do something totally out there or just give me a generic hook song. Don’t half-ass both and then expect me to stan.
But maybe it’s just personal preference. E.one, the producer responsible for “Hurt Locker,” was also behind KARA’s “Cupid”; a lot of people said that song was boring and lacked a hook because it was more subtle compared to KARA’s past records, whereas I found it interesting and hypnotic.
Plus, I seem to be in the minority of people who think “Electric Shock” is a pile of shit, and I’m sure I’ll be in the minority in hating “Hurt Locker” too.
Trust me, this is not how I wanted things to happen. I’ve been a Nine Muses fanboy since “No Playboy,” and I’ve stood by the group while they’ve dumped a goddess like Leesem for a bizarre looking thing called Kucumber. I also had high hopes for this comeback after the fantastic (but also polarizing) “Drama,” easily Nine Muses’ most inventive single to date.
Anyway, I don’t know what else to say about this. I hate it and I hate myself for hating it. I liked the music video though, so that’s something positive.
On that note, I’m going to leave you with Sori’s “B.I.K.I.N.I.” It has a similar guitar riff to “Hurt Locker” except it’s way better and would be the definitive summer jam if “Nice Body” didn’t exist. It also stars a young Sojin in all her pre-Muses glory.