I loved Especia‘s Primera EP, but it didn’t have the same lasting impact that last year’s Gusto did. Patrick from MB Melodies summed up some of my thoughts on the album (namely the eight-minute lead single…), but I’ll add that I found Primera a little dark.
Don’t get me wrong, I live for dark and depressing. My sole criticism of Woody Allen’s bleak Blue Jasmine was that it wasn’t dark enough. Holden Caulfield was a childhood hero of mine and I related to Seinfeld so much that it wasn’t until a few years ago that I realized that the characters were actually cynical self-centered bastards and not just a realistic portrayal of how I and everybody else views the world. But Primera was mostly an album I played at night, in quiet, introspective moments, whereas Gusto (specifically “No 1 Sweeper”) was like an instant injection of rainbows and sunshine that turned me from Elaine Benes to Cameron Crowe (not necessarily a good thing but you get what I’m saying).
Also, on a more superficial level, Gusto just had bigger, shinier hooks.
Especia’s new single, the double A-side “Aviator / Boogie Aroma,” feels like a return to the glory of Gusto. It’s perfect timing too since Japan’s smack bang in the middle of summer right now.
“Aviator” is my fave because the chorus takes me to the heavens above, but the sunny “Boogie Aroma” is packed full of charm too. Judging by the deodorant commercial MV, I’m assuming that Especia’s singing about working up a stinky sweat from going HAM at the disco all night, and what’s not to love about that?
The physical single drops July 22. You can check out some live club performances below.