I was kind of on the fence with MAMAMOO until they converted me with the bluesy “AAH OOP!”. Of course because I loved it so much it became their biggest chart flop ever, but thankfully the same can’t be said for their latest single, “Um Oh Ah Yeah.”
The song, which was composed by Kim Do Hoon (who’s worked with SISTAR, Ailee, and T-ara), is already top ten on Melon’s digital chart and No. 3 over on Instiz’s iChart. It’s the best MAMAMOO’s ever done before, so “Um Oh Ah Yeah” will more than likely end up outselling their biggest single, “Mr Ambiguous.”
I’ve seen a few people online complaining about MAMAMOO changing their sound for this comeback, but I love “Um Oh Ah Yeah.” It feels both fresh and retro, and the bouncy synthpop production is perfect for the fun summer season. The bridge alone where the beat temporarily disappears is better than most of MAMAMOO’s biggest singles. Their previous songs lacked big pop hooks and the girls came off like b-grade Ailee’s, but not any more.
There’s even an amazing plot twist in the lyrics. What feels like a generic girl group “oppa oppa you’re so cute you make my heart flutter!” song gets turned on its head when then love interest is eventually revealed to be a masculine looking woman.
MAMAMOO = talented and funny.
Check it out. Also worth listening to is the Pink Funky mini-album. There’s a bad OST ballad in the middle, but the rest is solid — especially the gorgeous “Self Camera.”
And take note of the fanchants during the “Um Oh Ah Yeah” comeback stage. MAMAMOO’s finally made it.