I can’t believe it’s reached the point in Korea where T-ara members now need to release their music under a different name with a different face just to try and avoid hateful, biased reactions from the public. Actually, I can believe it, but it’s still fucking ridiculous.

It’s been three years people! Move on!

Anyway, T-ara’s most talented member and K-pop’s No. 1 jack of all tradesĀ Eunjung has just kicked off her solo promotions under the new stage name Elsie with the release of her first single, “I’m Good.”

Committing identity fraud and releasing music under a false name is a pretty badass move from an idol, but not particularly unexpected from rebel Eunjung. Remember, this is the same woman that ‘lost’ over thirty grand of Gangkiz’s cash while on a working holiday in Italy.

Production team Duble Sidekick prove once again how skilled they are at making emotionally potent midtempo’s with the melancholy track, which share some similarities to Jiyeon’s more mainstream “1min1sec.” Guest feature K.Will (a major coup for Eunjung considering his credibility and chart power) sounds utterly divine, which comes as no surprise–Duble Sidekick also produced one of the best singles of his career, “You Don’t Know Love.”

Eunjung appears in drama scenes in the MV with her face always turned away from the camera, while some MBK trainee pulls a Milli Vanilli and mimes to the vocals. The MV doesn’t even feature the full track and a complete mini-album is due out next week, so I’m wondering if this whole Elsie “I’m Good” thing is just a teaser of sorts to drum up publicity before we get a more idol-esque single promoted by Eunjung herself when the album drops. The Dream High chanteuse is too charismatic to be relegated to just a voice on a faceless ballad, so I’m certain that we’ll all be experiencing the Melody of the Curse by next week. Otherwise, they would’ve just given this solo to Soyeon instead.

Regardless of what happens, I’m pretty darn satisfied with this so far. As a stan of T-ara, Duble Sidekick, and K.Will, how could I not be?

  • T-rollypoly

    I really believe that the full track will be released with the album. No one really makes a song that short anymore unless it’s an intro.

    • niyahhill

      OMG crazy white style obsessive angsty story for the rest of the song would be amazing.

  • KingBeaArthur

    OH ok. I thought it was just a digi single. Glad she’s getting a full mini.

    I actually prefer K.Will’s part to ‘Elsie’s’ but it’s overall gorgeous. Another gold star for Duble Sidekick.

  • Milo

    Was hoping for something better from her tbh. will have to wait and see what the mini sounds like.

    Unrelated, but have you seen this;
    https://www.youtube.com/watch?v=AqO4YNkBq10

  • MolkangMolkang

    I was disappointed and shocked that I was disappointed. MBK are trolling and I can feel it. While the song sounds pretty good but not good enough, there’s so much more that Eunjung can bring especially seeing how hard she went for the opening dance during Sugar Free promotions.

    Edit: I love when K.Will and Elsie sing together though. Whenever a ballad makes me shiver, I feel they’ve done a good job.

    • Suzy Sooyoung

      I agree 100% with what you said!

  • Suzy Sooyoung

    I don’t think it’s a bad song but I don’t think it’s that good either. Maybe I’m being bitter because this mv is so cheap it makes some OST Drama MVs look expensive by comparison. And where the fuck is HAMjung/Elsie? They better be preparing the REAL single and mv tbh. Honestly if they’re not this is such a dissapointment after the iconic debuts from JiALLAHyeon and Hyomin…..

  • Nana’s Disco Stick

    spot on Jacques, somehow i feel that Soyeon would’ve pulled this off better. lets all remember ballads need more emotion than power (Davichi is an exception) and Soyeon definitely expresses more feels while Eunjung has that vocal punch.

    however, if in case this was Soyeon’s debut, i’m pretty sure she won’t let a nugu trainee mime her lines. she haven’t paid her surgeon 481759165916305 visits just to have some random ass girl mimic her. because her face has finally hit daebak levels.