I know that “Fiction” is technically B2ST‘s best single. There’s just no denying it. But even though I accept that fact, my favourite B2ST hit will always be “Beautiful Night” from their follow up album, Midnight Sun.
The dance-pop production isn’t inventive and it’s not dripping in melancholy like all of B2ST’s touching ballads are, but what “Beautiful Night” does have going for it is pure euphoria. It’s a feel-good anthem that instantly lifts my mood and makes me want to party the second it comes on.
The new SHINee single, “View,” is a lot like that.
I already suspected that SHINee titling their new album Odd would probably result in a few conventional choices since that’s how it always goes with anything that obvious, but despite the lack of danger, “View” is nothing to turn your nose up at.
“View” taps into the ’90s nostalgia wave that’s currently dominating K-pop this year, with pulsating vintage dance beats, some UK garage, and Italo house piano courtesy of rising production team LDN Noise. There’s a restrained exhilaration to it, as if SHINee’s having a blast but they’re too cool to show you just how good of a time they’re having. (This isn’t a surprise from SHINee, possibly the coolest boy band on the planet.)
The MV is a perfect reflection of the song in that merges visuals from modern EDM videos, like Tiesto’s “Red Light” (which SISTAR literally plagiarized last year), with foggy ’90s visuals that look like something Marky Mark And The Funky Bunch would’ve done back in the day.
The plot has something to do with a bunch of white Sports Illustrated models kidnapping SHINee to go screw and party. I can certainly think of worse ways to spend an afternoon.
I don’t think “View” is going to replace “Beautiful Night” as my go-to feel-good K-pop banger, but it’s still one hell of a summer jam that’ll have you dancing your ass off and driving with the top down for the next few months.
As expected, it’s another inescapable bop from SHINee, who along with TVXQ and BIGBANG remain the gold standard for modern Korean boy bands. There’s been some strong contenders over the past few years, but nobody’s come close to toppling the trinity yet.