I was not excited AT ALL for Pledis Entertainment’s new boy band, SEVENTEEN, for a couple of reasons.
One, this group has literally been teased FOR YEARS. Their drawn out debut is almost as bad as the ‘YG SNSD,’ which is basically K-pop’s version of the Loch Ness Monster. Two, I can’t deal with a boy band called SEVENTEEN that only has thirteen members, especially when Pledis originally promised that the lineup would match the name. They were supposed to be three-groups-in-one, like a bigger, better EXO!
SEVENTEEN finally launched late last week, and much to my surprise, they’re actually really good.
While every other new boy band from a reputable agency is doing faux swag hip-hop, SEVENTEEN’s first single, “Adore U,” is just a funky, fun, straightforward pop stomper. It’s incredibly sweet, but without the corn syrup and powered flower boys–the loveliness is in the lyrics and giddy, adolescent energy, not the unselfconscious rapping or confident posturing.
“Even if my lips are dry, I need to say this baby,” they sing. “I adore you, I adore you, enough to get dizzy.”
SEVENTEEN go for the double hook with sheer delight, following up the first chorus with cries of “A-kkin-da! (‘A-dore-you!’ in English)” over computer-generated guitars like they’re dramatically declaring their love in the final scene of a romantic comedy.
I wish I could tell you who produced it, but Pledis has jumped on the idols-as-artists bandwagon and pretended that one of SEVENTEEN’s members wrote and composed the entire thing himself from scratch. I just wanted to thank the person responsible for making SEVENTEEN the first idol group since T-ara N4 to incorporate accordions into pop music. It’s not that I like accordions, I just like when pop pulls strange sounds and instruments that shouldn’t really work but do, and Korea is the best when it comes to that.
Consider me a stan.