Girl’s Day aren’t quite ready to make their next legendary comeback just yet, so to tide us over in the meantime they’ve dropped a nice little CF single called ‘Hello Bubble’ to promote a brand of hair dye foam.
The spacey synth-pop number, courtesy of Duble Sidekick, is one of the better jingles out there. It’s not title track worthy for a group of Girl’s Day’s stature, but it’s the kind of great b-side you’d want to see them perform for their double comeback stage.
CF singles come and go and are usually forgotten shortly after their release, so here’s a trip down memory lane to look at some of the old girl group endorsement deal ditties that have graced (and plagued) us over the years.
Son Dambi & After School – Amoled (Samsung)
Back in 2009 when Son Dambi was a big deal and After School were touted as the next big thing in K-pop, the Pledis labelmates teamed up to promote Samsung cell phones with the digital single “Amoled.” The Brave Brothers’ production matched the popular sound of the time, which was shit loads of autotune and tacky electro-pop. Needless to say, it hasn’t aged well.
Brown Eyed Girls – Smile Chock Chock (Nivea)
Brown Eyed Girls landed a slew of big endorsement deals after the runaway success of “Abracadabra” in 2009, including one with Nivea to promote the beauty brand’s new line of chapsticks. Like “Amoled,” “Smile Chock Chock” is another hideously outdated electro-pop track, but I can’t deny that the chorus of “Niv-eeh-ah lip! Niv-eeh-ah lip!” is still pretty catchy.
Girls’ Generation – Visual Dreams (Intel)
Girls’ Generation‘s Intel single “Visual Dreams” (and awkward robot choreography) hasn’t aged as well as I’d have liked it to, but as a synth-pop lover this song absolutely slayed me back in 2011 when it first dropped. It also spawned the genius Robotaki Remix, which is easily one of the greatest K-pop remixes ever made.
Nine Muses – Friends Fun (Orion)
Back in 2013 when Nine Muses scored their first semi-hit with “Dolls,” the group used their growing buzz to score an endorsement deal in China for some Kimchi-flavored potato chips. The accompanying single, “Friends Fun,” was low budget dance-pop centered around Kyungri and nobody else (no wonder supermodel-dol Leesem quit the group just a few months later!), but the song’s shittiness is totally eclipsed by the fact that NINE MUSES ACTUALLY GOT A CF DEAL. Now that they’re back on the rise again thanks to “Drama,” hopefully there will be many more CFs in the group’s future.
4Tomorrow – Tomorrow (Samsung Anycall)
In 2009, the most popular members of the trending girl groups at the time joined forces to form the project group 4Tomorrow to promote the Samsung Anycall brand. Brown Eyed Girls‘ Ga-In, After School‘s UEE, KARA‘s Seungyeon, and 4minute‘s HyunA served up autotuned inspiration with “Tomorrow,” which was surprisingly unremarkable for the amount of money Samsung put into the campaign. Thankfully, HyunA was able to redeem herself a few years later with Dazzling Red’s “This Person,” proving that all-star K-pop super groups can work with the right song.
T-ara – Apple is A (Nonghyup Apples)
Probably one of the best CF songs ever made, T-ara‘s “Apple Song” was so well received in 2009 that it was retitled to “Apple is A” and included on their still amazing debut album, Absolute First Album. It’s had a remarkably long life for a CF single, being re-recorded in Japanese in 2012 and finding a permanent place in T-ara’s tour setlists. Who knows, its popularity might have even had something to do with why T-ara were selected by Chopstick Brothers to remake their Chinese hit “Little Apple”!
Bonus: SISTAR – Tic Toc (Samsung Yepp)
Umm… Let’s burn this video and never speak of it again.