T-ara is branching out into the beauty business!

The group’s agency, MBK Entertainment, has partnered with some random cosmetics company to launch Clean Beauty — with a campaign fronted by none other than the Best Looking Idol In Real Life and No. 1 Most Beautiful Face, Jiyeon!

Jiyeon appears in ads for the brand’s flagship product, a CC and BB cream in one called CB Cream.

Since T-ara are known as China’s girl group, the CB Brand is also set to launch in China.

Also, thanks to the hard work of Ambassador for South Korea-Brunei Diplomatic Relations Eunjung, MBK has partnered with a Bruneian company to develop halal beauty products for Southeast Asia and the Middle East.

What a determined group T-ara is! Lost their popularity in Korea so they made millions in Japan and China, toured Vietnam, Thailand, and Mongolia, and met with Malayasian royalty. They lost their CFs in Korea, so their company just created a cosmetics brand for them to model for instead. They couldn’t get hired for big dramas any more, so they filmed a web drama for the hallyu market that will get more viewers online than any K-drama on TV ever could.

Don’t Korean netizens know that when they make tired ‘determination’ jokes about T-ara that it’s actually a compliment?

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