As Perfume continue their international expansion, they’ve naturally started experimenting with a more global sound.
The first and most obvious attempt was their addictive Calvin Harris clone “Spending All My Time,” and then they did that dubstep record “Sweet Refrain.”
The trio’s latest single, “Pick Me Up,” strikes the perfect balance between mainstream eurodance and Japanese technopop. There’s a short burst of Avicii’s acoustic guitar and bouncy Harris-style EDM alongside twinkly synths and Yasutaka Nakata’s hyperactive electronica. It’s two worlds colliding in perfect harmony, which also shows in the song’s versatility–“Pick Me Up” would sound just as home on top forty radio as it would lighting up an Ibiza dancefloor filled with pilled-out party people.
Listening to “Pick Me Up” reminds me of an article I read a while back, How Japan Copied American Culture and Made it Better. Technically “Pick Me Up” is actually copying Europe, but it’s the version of Euro EDM that finally infiltrated American radio several years ago and still has yet to completely disappear despite the Stateside resurgence of hip-hop of sissy folk-pop.
Now, as far as the official music video goes, I have no idea what the fuck is going on. Is this a PSA warning us of the dangers of shopping addiction? A tribute to Mannequin? A glimpse at what The Gap will look like 100 years in the future? Perfume’s ARTPOP could mean anything.
“Pick Me Up” officially goes on sale 2015.04.29, so if you’re in Japan at that time pick up a copy so Perfume won’t flop like Utada’s U.S. debut did.