Lim Kim Teams Up With Primary Again For New Single 'Awoo'
3.5Overall Score
Reader Rating 30 Votes

Lim Kim has had an interesting career for a commercial K-indie singer.

Her breakout single, the inky, electronic tinged “All Right,” was a breath of fresh air from an artist that I expected would stick to the safe, coffee shop pop that defines the bulk of the k-indie genre. She later conceded and served up that very sound on the lovely “Rain,” but stopped herself from being pigeon-holed by also releasing pop-rock records and some light dance-pop.

She recently branched out even further by featuring on Primary and Oh Hyuk’s excellent Lucky You! EP, and now she’s back with Primary once again for her latest single, “Awoo.”

It’s Kim’s most experimental single so far, although it doesn’t sound like the Lucky You! EP which I expected it would. Whereas Lucky You! saw K-indie instrumentation through a kaleidoscope of trip-hop and acid jazz, “Awoo” is straight up electronica influenced by the recent laidback singles from Major Lazer and DJ Snake. It could almost pass for a turn up record when it hits the squiggly chorus, but then the temperature drops back to a cool chill on the verses.

“Awoo” is just one cut from a five-track mini-album, and I suspect that the Beenzino-assisted (and likely more commercial) “Wind” will serve as the ‘official’ single from the set, but I appreciate Kim’s efforts not to be boxed and neutered like so many other K-indie artists are. If she dives deeper into this sound, we could even see the birth of the Korean Kimbra.

On another note, bravo on the new blonde hair. It’s divine!

  • Marhaebwa

    “Korean Kimbra”

    I’d die everywhere!
    I still bump Vows regularly! “Call me” though…

  • JammySmoochie

    Wow, that was rather new-sounding coming from Lim Kim. She’s not playing with this comeback. And I am so here for that. 6/5 for me.

  • MolkangMolkang

    Not used to her sounding like this but I like it! I’m glad she’s a bias, always bringing something new for me.

  • Wah! I really do love this. The chorus has such a nice texture to it. With this and Primary’s recent album, the indie scene is getting better and better.

    Also, OT, but was curious if you were gonna give your opinions on this single/mv:

  • i loved this one instantly. it’s not hard since lim kim is such a perfection and yes the blond weave is STUNNING! the mv is so interesting and fun to watch and the primary musical production is my favorite thing to listent to ATM, after japanese rapper daoko’s sound.

  • unloveable

    I really just love her and everything she puts out tbh. She doesn’t really cater to anyone and just does her own thing musically and personally which is part of the reason why she’s so flawless in my eyes. It’s also why she’s less generic than a lot of her k-indie counterparts who like to mold themselves to a certain (THE SAME) image.

  • qribom

    Wow I am loving Lil Kim’s Kpop reinvention!