Shannon is only 16, but the British-Korean prodigy showcased a fairly mature sound and image on her debut single, “Daybreak Rain.” For her excellent follow-up, “Why Why,” Shannon’s dialled back the clock a few years to take on the trending schoolgirl concept currently used by GFRIEND, A Pink, and Lovelyz.
But this ain’t no ordinary schoolgirl concept, honey. Shannon’s gone full jailbait; her skirts are short enough to flash her panties, the choreography features a hip swivel move that looks like it should end with fifty bucks being stuffed into a thong, and the song contains lyrics like “I want to tell you I can do everything, anything you want.”
It’s just all very Britney “Baby One More Time” era suggestive, which is both amazing and disturbing at the same time.
But really, it’s about the music, and “Why Why” is a spectacular slice of sunny girl-pop.
Produced by Black Eyed Pilseung (Rado and Choi Gyu Sung, who crafted SISTAR’s “Touch My Body” and TEEN TOP’s “Missing”), “Why Why” borrows just as much from cheerful sixties bubblegum pop as it does from synthesized eighties dance-pop. It’s so totally overproduced but in the best way possible, with every horn, drum, and vocal competing against a dozen other electronic effects at all times.
It also tends to sound like a sugary retro “Touch My Body” at times, which is totally fine by me. (Shannon seems to release songs that sound like other songs: first “Daybreak Rain” jacking 2NE1’s “Lonely,” and now this.)
“Why Why” might actually be my favourite cute single of the year so far–I even prefer it to the legendary Lovelyz.
Also, I love whoever came up with the idea to make the music video a sexualized combination of A Pink’s “Mr. Chu” and Lovelyz’s “Candy Jelly Love.” I mean, I’m kinda weirded out by it because of Shannon’s age, but it’s still the best thing ever.
Check it out below, but whatever you do, don’t download Shannon’s Eighteen mini-album. It’s fucking terrible besides the two official singles. And don’t download it for the suggestive photo booklet of Shannon in white panties and ballet shoes–she’s too young for you sickos to be ogling her teen body! At least the young idols I lust for are legal.