rainbow black swan
Just like a female version of ZE:A, Rainbow are famous for being flops, yet they’re still successful enough in various ways to hang around despite never really hitting it big. Their singles usually make the top twenty, and between the members they’ve got some CF deals, acting gigs, and variety work–basically just enough to get by in the Korean entertainment industry.

However, things have taken a dark turn for the group following the performance of their latest single, “Black Swan.” The underrated electro-pop song spent just two weeks in the Gaon top 100 and bombed so badly that Rainbow’s agency officially ended promotions after only a fortnight.

“With last week’s music show, [Rainbow’s] ‘Black Swan’ promotions have come to an end,” said DSP Media in a statement released on March 11. “Many thanks to all the fans who supported Rainbow’s third mini album, and we’ll work hard to return new and improved. Thank you.”

Even local K-pop fans hated the track, with the majority of idiotic Korean netizens slamming the song for being “too weird” on websites like K-pop K-fans and Netizen Buzz.

The severe floppage of “Black Swan” must have come as a shock to Rainbow, who openly admitted in interviews that the song was specifically chosen because they thought it had a good chance of winning first place on music programs.

“You will see that the song will have more charms by listening to it more rather than listening to it once,” stated Jaekyung. “That’s why we chose this song, because it has a variety of hidden charms and that it might have a chance of winning.”

She continued, “We stated that the song has a chance of winning but when we released the song, we were very scared. What will happen if the fans don’t like it? We were scared of it. But we tried to appeal to others with out hard working sides and wanting to send the message ‘Please love this side of us’.”

In the same interview, the group also admitted that they’d previously promised to make “at least three comebacks this year” in a bid to pressure DSP Media to promote them more.

“If you look at Rainbow’s promotion pattern, we promote for a long time then take a long break,” said Jaekyung. “So if we get to take a long break this time as well we think that we won’t be able to make another comeback forever. We had a talk about how we should be determined that this may be our last and we should promote diligently. And in regards to the ‘at least 3 comebacks this year’ is because we were feeling sorry to the fans who have waited for so long and we felt pity as well. We wish to promote a lot but….. That’s why we have created a plan. If many articles get published, wouldn’t our company let us promote a lot?!

She added, “The article was released for an appeal to our company. That’s why we have created a plan!”

Realistically there doesn’t seem to be any reason why DSP would keep Rainbow together unless the group is somehow making a decent profit performing at events. Although, considering that Rainbow’s past singles weren’t actually massive flops up until “Black Swan,” I’d say DSP owes the group at least one more comeback before pulling the plug.

I love “Black Swan,” but it was a stupid choice for a single. It isn’t particularly commercial for an idol pop song, and the dark sexy winter concept at the start of spring was beyond dumb.

There’s still a lot DSP could do with Rainbow, even if it means adding new members or replacing some of the weak links. (Which worked for both Nine Muses and Rainbow’s labelmates KARA.) As if there aren’t some discarded Baby KARA trainees that couldn’t be thrown into Rainbow. DSP should’ve given Sojin the job before the poor girl committed suicide. The ex-PURETTY members were amazing, too.

Anyway, if Rainbow does end up disbanding this year, then the only good that could come of it is the Jaekyung solo career that should’ve happened years ago. I’m pretty sure I’ve been championing a Jaekyung solo since at least 2012 and mention it in literally every Rainbow post I do. She’s a goddess with a face like a plastic Kim Tae Hee, the sex appeal of Lee Hyori, and the class of a top actress. When will your fave?

Sometimes I just really despise DSP, but then I remember that they created KARA and suddenly all is forgiven.

P.S. Look how fucking hot Jaekyung looks with fellow goddess NS Yoon-G doing the ALS ice bucket challenge. Nine Muses needs to fire Kumjoop and add these two tbh.

  • Steve

    Jaekyung. <3
    She was totes my bias!!!

    Rainbow's To Me has also been one of my kpop favorites!! It was one of the first few songs that helped me fall in love with kpop!

    • to me is one of the classiest pop songs ever! if it were a soloist song i could perfectly see gwen stefani rocking thos oh eh ohs!

  • Riley Biers

    They are damaged goods at this point tbh.. washed up hags compared to the virginal and youthful new line of girl groups. They tried the cute thing with Hoi Hoi, the Tijuana whore thing with Blaxx.. time to let the girls go back into the real world as bank tellers, retail clerks etc.. except for Jaekyung obv.

  • KingBeaArthur

    NOOOOO :( they can’t disband after releasing such a flawless mini album! DSP need to rush a Jaekyung solo out ASAP or use the $20 they’ve been ‘rainy day fund’ storing away for A-JAX’s non existing comeback to pay off that Hani fancam perv to help the group go viral! THIS CAN’T BE THE END!!!

  • parsley

    in my fantasy world, yoonhye and noeul leave flopbow to join my new 8-girl group DEAD W8, with all your favorite filler queens hyoyeon, zinger, jihyun, hayoung, e-young, and anyone from blady

    • Marhaebwa

      Eww leave Hyoyeon out of that flop group – add like Yoona in it or something.

    • UncleFan

      Ha ha yes, E-Young is the most annoying filler girl of all time, because she has all these defenders who go on and on about how “multi-talented” she is!

      • Vivienne Greatly Disapproves

        E-Young IS multi-talented! It’s just that none of those talents are even remotly usefull when it comes to being an idol. Hot though

  • Marhaebwa

    But you can never really tell with a long-debuted group like Rainbow.

    If I saw any group disbanding soon, it would be Sunny Hill.
    I SUPER STAN FOR THEM. Since I discovered the life-changing (and real #1 of their promotional period) Grasshopper Song, I back-tracked all their catalogue of music – even when they were just Seungah, Jubi and Janghyun in 2007, and all their music has been great.
    That said, they’re still yet to win any music shows, with it all declining since GHS (which is their highest Gaon Peak – #4) and unless they come with a concept Korea loves (to bitch about), I don’t know for them.

    I think Rainbow will have at least the whole of 2015 to prove themselves to DSP. If it comes to 2016 and they haven’t dropped their “Alone”, “Miniskirt”, etc… then we need to talking about second jobs for these tricks.

  • We all knew this was coming.
    Rainbow is just an odd group with a gross tongue fetish (see images below).
    I think it’s also the DSP style itself that can’t catch up with trends…
    Their members and songs are not what people are looking for these days.
    DSP is always high pitched Japanese like songs, even black swan sounds somewhat chldlike.

  • _craypopper

    I still think KARA’s recent resurrection was a fluke. They got lucky with Youngji. That is all. As for Rainbow, I don’t know how can anyone mess up so bad with a group that has a few members with some talent. Jaekyung is great at everything and they could have media played the hell out of Jisook’s resemblance to SNSD’s Taeyeon and even make her styling somewhat similar just to gather attention and she just recently hold her first photography exhibition. Seungah, Woori and (plastic) Hyunyoung are plain out HOT. What more could they need?! Also, yes at making member changes. Those other two will just disappear after de group ends.

    • Mieli

      I don’t know if I want member changes, even if I can’t recall all their names. But really I just think DSP has shit management/PR and all of Kara’s career is a fluke that succeeded in spite of DSP.

  • this is one of the saddest prospects in current k-pop.

  • HavokWWE

    I’m not sure if DSP ended their promotions early were due to their flopping.

    Tbh I think DSP did this in order to buy themselves time for the debut of April (their other girl group).
    They had Rainbow come back as a way to open the door for the new girl group to debut and I’m sure this new girl group will probably be similar to GFRIEND, A Pink etc etc.

  • HavokWWE

    Also Rainbow should probably pull a 9MUSES and just release 2 digital singles and a mini album this year. Pull out all the stops to see if something garners a hit and if it doesn’t then they could do the sub units again, but I’m not here for a Jaekyung solo stint. I would rather see Hyun Young go solo.

    • Marhaebwa

      YES to them pulling a Nine Muses and releasing a lot of discography this year – just until the nail in the coffin has been hammering in, this time 2016.

      NO to a Hyun Young solo – I couldn’t think of anything worse.

      • HavokWWE

        Hyun Young is by far the best vocalist and is very attractive and pulls of sexy far better than her members so a solo release for her would work.

        Jaekyung isn’t sexy to me. Although she isn’t the eldest member she comes across very old to me and like grandma ish.

  • Vivienne Greatly Disapproves

    Korean sales don’t matter. They’re the lowest consumers of kpop. It’s up to the international market to keep groups afloat.


    This whole debacle becomes even more heartbreaking in the context of Black Swan’s lyrics. It’s like Netizens were hating it on purpose.

    And what is this madness about the song being weird? Fuckers need to be kicked outside of their little comfort zone ASAP if everything other than hypnagogic ballads and catchy hooks is ‘the other’ to them.

  • ComingforyourRicecakes

    hahah that emotional woman in the A video. Making international celebs cry with their ass and abs – when will your fave flops ???

  • S@ki6

    Maybe they’ll do a Japanese version of everything and take it to Japan. Or the same for China. Then they won’t lose money and they can stay together.

  • Kpopular


  • hyosungfangirl

    But..But I want Rainbow to stay together

  • Erepyon

    I know this is an old article, but I just read it. I personally don’t understand why “Black Swan” flop. Not winning in a music show, I still can understand, but flop? Why would people not love this song. I seriously think this is one of the best Kpop song I’ve heard in early 2015. Okay, I admit, the concept of winter when in reality it was spring maybe kinda weird, but the music is the most important, and the song is good.
    I’m not even a fan of Rainbow, but Black Swan really caught my ears. In fact, it’s the only Rainbow song that still exists in my playlist even until today.
    I know everyone has their own taste, but… Really? This song is bad?
    So concept is more important than the song itself?