MC Mong is a rapper and former variety star who fell from grace after he was busted trying to get out of mandatory military service a few years ago (an unforgivable sin in South Korea). Luckily for Mong, he isn’t a female idol, so he was able to stage a highly-successful comeback last year despite breaking the law and betraying his country.
Mong made his second post-scandal comeback this week with a new mini-album, Song For You, and its lead single, “Love Mash,” is already smashing every digital chart in Korea with brute force.
I’d love to trash “Love Mash” and complain once again about how unfair it is that female celebrities have so much trouble rebounding from scandals compared to men, but it really is a great pop song with a fantastic music video so I’ll have to save that rant for G-Dragon’s next hideous single.
Like most chart-topping K-rap, “Love Mash” is super-duper mainstream. With a prominent feature from some band called The Channels, it sounds like a Maroon 5 collaboration with some radio-friendly rapper (B.o.B.? Big Sean?) that was released to coincide with the new season of The Voice, except the best possible version of that. (I hate Maroon 5 as much as the next person, but you can’t say that Max Martin and Co. haven’t produced some insanely catchy pop for the ‘band’.)
I’m also in love with the MV. I just wish that booty-popping choreography had been saved for a girl group. Can you imagine SECRET or Nine Muses doing it?
Check it out below.