lovelyz hi
Lovelyz gently floated back into the K-pop scene on angel wings last week with a repackage of their excellent Girls Invasion album, which was so good that many of its b-sides were better than most girl groups’ title tracks.

As soon as I heard their new single “Hi~,” I immediately thought of one of IU’s old symphonic dance-pop classics like “Good Day” and “You & I,” but with a few vintage synths added in. When I check the song’s producers, it all made sense: “Hi~” is the work of Yoon Sang, who helped craft No. 1 hits like IU’s “The Story I Didn’t Know” and Ga-In’s “Irreversible,” and OnePiece, who produced all the synth-pop stuff from Girls’ Invasion.

“Hi~” is a pretty strong representation of those two worlds coming together. (Although, to be fair, “Hi~” is far less sophisticated than IU’s timeless Lee Min-Soo and Kim Eana hits.)

The lyrics are standard innocent K-pop girl group fare about being shy and wanting to confess a crush, while the group’s rustic springtime concept is just gorgeous.

Also, bonus points for Baby Soul’s new face. Lovelyz’s visual average climbs even higher!

In addition to being nation’s police-investigation-dols, Lovelyz also live up to their title of nation’s new b-side-dols with their other new repackage track, “Joyland.” I’m obsessed with their twinkly 2007 synth-pop sound just like I used to be obsessed with INFINITE’s ’80s dance-pop. I really hope they ride this style out for a little longer because it’s kind of like having old-school KARA back in action.

By the way, if you’re one of those evil black-hearted beasts that don’t like virginal concepts from idols pretending to still have their hymens intact like Lovelyz, then you can get a preview of the group’s future trashy concept through their controversial 1theK #hashtag interview. At one point Lovelyz think that the camera is no longer rolling and accidentally reveal their true colors (the kind that almost landed Seo Jisoo behind bars) by singing some terrible Meghan Trainor song which contains disgusting 19+ lyrics like “You might never get a chance to see me naked in your bed” and “Kiss my ass goodbye.”

Pure filth. I can’t wait for Jisoo to return to Lovelyz as the new leader so she can pilot the group as they secretly start sexually-harassing random female idols while they publicly slay the charts and dethrone A Pink as Korea’s new little sisters.

Lovelyz = The Queens of Innocent Depravity.

  • KingBeaArthur

    “Hi~” is pure IU, but I can’t stand Jiae’s voice!! Especially on “Joyland” x_x

    Where is Jisoo, though? I thought she was going to be promoting with them live…

    • really? i love jiae’s girly girlie’s tone… she makes my heart flutter! meanwhile babysoul’s my bias and girl is getting prettier than ever!

      as for jisoo, woolim said she wouldn’t be on this comeback.

      • Same, Jiae is the Queen of Pop.

      • I didn’t think much of Jiae at first, but she’s become my fav (and is the cutest visual of the grp). Also, she kinda sounds like jiggly puff.

      • KingBeaArthur

        Oh really? I could’ve sworn when their repack was announced she was confirmed to return. Hmm.

        Honey, you can have ALL of Jiae’s vocals!!! My gift to you ^-^

    • diamonddog

      They’re still dealing with the investigation. There’s some confusion over whether the guy they arrested is the one who started everything, or just someone who took the accusations and spiraled them out of control.

  • i love hi, although i’d still choose farewell chapter 1 and secret journey all the way over it.

    • I agree, Goodbye Chapter 1 is actually their best song IMO.

  • all said, i can’t wait for jisoo’s debut and that they ditch the school girl uniforms and have a kara-lupin sexy transformation

  • ta3woon

    them singing that Meghan Trainor song is so random hahaha

    • They must know what they are saying. It sounds more provocative with their pure voices.

  • parsley

    bless our new goddesses of eternal youth and pleated skirts! at this rate, a pink is soon going to be a bunch of wigless ajummas doing dance covers of “dr. feel good” to put bread on the table.

    also speaking of kara, baby soul is actually the result of dsp’s failed experiment to clone nicole from a piece of her former hairline.

  • I think I adore Lovelyz b/c their songs give me Magic Girl anime feels. Their tracks could be OSTs for the likes of Sailor Moon or Revolutionary Girl Utena.

    • Also, lol watching the # video. I believed you for a sec that it was off camera. However, their version is far superior. Meghan Trainor should just give up.

  • T-rollypoly

    On this one they are all singing the Meghan Trainor song with instruments:

  • Leonardo Henrique

    i think they are doing ok in instiz
    i saw them soaring in 28/40 so yeah, better than cjl

  • tortilla

    lovelyz are so stacked with talent that baby soul isnt even a main or lead vocal and she still sounds like this
    other girl groups must be shaking in their boots

  • snailsong

    i’ve had hi on repeat since it came out and i just love it plus the mv is so dreamy :D