hitmaker magic words
As a massive girl group stan I was really excited for the new season of MBC’s Hitmaker, which is a reality show that sees a bunch of random idols put together to form a one-off project group.

With season two starring G.NALizzy, Youngji, and Sohyun, the foursome’s single “Magic Words” should be something on the level of Dazzling Red’s legendary “This Person” or Mystic White’s “Mermaid Princess,” but the end result –a pleasant, aegyo-filled midtempo– is far more pedestrian than it should be.

I love cutsie K-pop more than most people, and “Magic Words” is totally my style, but it sounds like something a rookie girl group from a small agency would release. I expected an A-list single from a group featuring Korea’s tragic guilty pleasure G.NA (who is too old for this project, which only makes the whole thing even more amazing), After School’s best member Lizzy, the derpy girl who single-handedly revived KARA’s entire career, and 2015 era Sohyun who recently went from a Moonfaced waste of space to everybody’s new bias.

Like I said, I like it, it just isn’t on the level that it should be. This song should’ve snatched the silk ribbons right out of A Pink’s hair and brought back memories of Korea’s most iconic cute groups, like S.E.S. and classic KARA.

They do make a nice looking group though, don’t they? G.NA is giving me cute unnie realness à la Girl’s Day’s Sojin, and this concept suits Youngji much better than “Mamma Mia” did.

Anyway, if this group or any group like it decides to do this whole thing again, please book Sweetune next time.

kara gif

  • byoing~byoing.

    G.Na is at least styled a lot nicer here than she has been for her last 2 comebacks; however, she looks like that weird high school kid we all know who was ostracised by their year so they hang out with their junior classmates and buy them cigarettes after school. Like you said I think they should stick to this concept, but yeah they definitely need a better song and a Secret member in the mix… probably Ji eun or Sunhwa.

    • byoing~byoing.
      • Leonardo Henrique

        I CANT BREATH
        I HAVE NO EDGES
        THE BRIDGE
        THE LIL BREAKDOWN
        THE “PERFECT” IN THE END

      • Egbutts Egbust

        This song is a mess.

        1:36+ is the only redeeming quality, IMO.

      • Riley Biers

        lmfao why does DSP fucking hate Rainbow? They give them the worst fucking songs.

      • Marhaebwa

        CAN WE ALL LISTEN TO RAINBOW’S FINAL ALBUM TRACK: Jogeum Deo. THE BEST TRACK THEY NEVER PROMOTED.

        This is not bad, despite all the rap they’re getting for it. I, for one, liked it. I wasn’t blown away, but it’s by no means pedestrian.
        KWEEN WOORI!!

  • KingBeaArthur

    The only thing I took away from this was: 1) Lizzy looked great 2) Sohyun continues to stomp out Lee Hyori’s self appointed ‘Miss Korea’ title and 3) “That’s the hotel set/prop from B1A4’s “Beautiful Target” mv! I’d rather be listening to/watching that!” then I stopped this and just watched “Beautiful Target” instead.

    Completely forgettable. N, Hyuk, Jackson, & Sungjae did it better last year.

  • MIKEE

    Yeah this was completely meh. As much as I hate to admit it, Youngji was the best in this MV.

  • 364Leinad

    My advice is to watch this video but fap to it as fast as possible so you don’t have to watch the full thing or worse, watch it again to “finish the job”. It’s only redeeming feature is that the other three members are styled so horrendously that the contrast makes Youngji looks even more fappable than she already is.