laboum What Are You Going To Do
LABOUM are one of the better rookie acts to hit the K-pop scene this year. With a sound and image that resembles A Pink hopped up on Pixy Stix and Buzz Cola and a catchy debut single in the zippy “Pit-a-Pat,” LABOUM have captured a modicum of my interest in a year that’s been really weak for good new girl groups.

Their new single, “What About You?,” is a slightly-remixed version of a track from their first mini-album, Petit Macaron. The minor tweaks to the production make a surprisingly big difference, turning “What About You?” from a decent b-side into a solid single. The new mix brings out the ’80s pop elements in the song (always a good thing), and also makes it feel more melancholy overall.

Enjoy LABOUM while you can; they’re signed to Nega Network (who’s last rookie act, LC9, disappeared after one song) and NH Media (home of U-Kiss — need I say more?), so the chance of them actually sticking around is about as high as Park Bo Ram confessing that her new look came from extensive plastic surgery, instead of ‘diet’ and ‘exercise.’

And here’s “Pit-a-Pat” if you haven’t seen it.

  • Guest

    And even if they never go anywhere, NHM will never let them disband them so it’s all good. IDGAF if they never get popular since flops are usually the most interesting groups anyways.

    • elibeans

      I didn’t mean to delete this
      Point stands.

  • Prada Noona

    LABOUM is one of my fave rookie groups this year. Nega and NH did a great job of constructing a sound and image that works really well. They have girl-next-door sweetness, but it’s mixed in with a fun, lively vibe. They also performed well during their first round of promos. Even though I do expect them to flop or be torn apart due a falling out between the companies, I’m still rooting for them. They’ve earned a rookie spot in my kpop heart along with Purfles.

    • png

      It’s always nice to see a fellow AJ-er on another site. I also love LABOUM and appreciated how they are a little more creative with their dance routines and seem very lively on stage. I really hope a HelloVenus situation doesn’t repeat with these girls. From the female debuts this year, I’m rooting for MAMAMOO, Purfles, and now LABOUM. RIP Kiss&Cry

  • talinekae

    Solbin looks so much like Hyeri :o

  • johnnybravo831

    Didn’t care to check out Pit a Pat but after Purfles made me feel OK about checking out a new group again, I gave the teaser for this a chance and am glad I did now that the full MV is out. Visually, it reminds me of Girl’s Day’s “Don’t Forget Me” mixed with Ladies’ Code’s “So Wonderful”, and I can’t be mad at any of that.

    Plus that bitch looks EXACTLY like Hyeri!

    • Mattey

      That bitch is Solbin! AKA my future wife. xDDDDD

  • ComingforyourRicecakes

    one of them needs to do a Hyeri and start publically dating a famous actor/singer to get their name out there. I would love it one of them got on Kai from EXO loool imagine the outrage

  • KingBeaArthur

    “What About You” is so much better than “Pit-a-Pat”! I still haven’t been slayed by them but WAY is a good start. TBH it’s giving me Girl’s Day x Ladies’ Code with weaker vocals.

  • Sunny

    never ever heard of these girls but 8/10

    the girls are damn cute too. shame they’re apart of two crappy companies.