Two forgotten mismanaged K-flops are about to rise like elegant doves from the girl group graveyard and gingerly buzz-cut our weaves off.
Yasss bitches, EXID and Brave Girls are BOTH MAKING COMEBACKS!
EXID’s returning in March after a hiatus of almost a year-and-a-half, while Brave Brothers has confirmed that he’s working on Brave Girls’ new album.
In case you’ve already forgotten who the hell these nobodies are, let me give you a refresher. The Brave Brothers-created Brave Girls were one of the top rookie girl groups of 2011, along with A Pink and Dal Shabet. They were behind those two, though, and only broke through because Brave Brothers was buying back physical copies of their low-budget-but-still-perfect debut, The Difference, so they’d chart and receive exposure on music programs.
The girls rushed back a couple of months later with an iconic never-been-done-before rastafarian concept and an epic saxophone reggae single called “Easily.” It was pretty much the best thing ever (and the accompanying Back To Da Future mini-album still goes hard to this day), but nobody besides me was here for it and the girls disappeared for a while after that.
They returned in early 2012 with one of Brave Brothers’ flawless old dance-pop throwaways and a masculine concept that KARA would later steal for “Damaged Lady,” but it was a bomb and Brave Girls haven’t been seen nor heard from since.
Most of you will be more familiar with Shinsadong Tiger’s group, EXID, since some of their songs were actually hits. And like me, I’m assuming y’all are salty as hell at how poorly they’ve been managed, right?
EXID’s first single, “Whoz That Girl,” was the biggest song of 2012 among girl groups that debuted that year, but instead of building off that success, EXID disappeared and then underwent a lineup change. The three girls they sacked went on to form last year’s best rookie girl group, BESTie, while the revamped EXID returned with the so-so “I Feel Good” (the Hippity Hop remix version was way better).
After that didn’t do so well, they released “Every Night,” which I’m pretty sure I ranked in my top five best K-pop singles of 2012 list. It also turned into a bit of a surprise hit, garnering a lot of YouTube views and a hugely positive reception from K-pop fans, quickly becoming one of the best known rookie songs of that year despite being outsold and out-charted by a handful of other technically bigger hits.
Now, with a little recognition and success under their belt, you’d think EXID’s agency would’ve rushed the girls back out with something even bigger and better to keep the momentum going, right? What they did instead was crap out a useless sub-unit with a weird name (“Dasoni”) and a terribly generic song. Considering that EXID were barely established at this point, how the hell was anybody going to care about Dasoni other than EXID stans? To nobody’s surprise, it was a massive flop, and Dasoni’s single became the lowest-charting song of the EXID’s career.
Dasoni-gate happened exactly a year ago, and EXID’s been more-or-less inactive ever since.
It’s like every time EXID gets some steam, their agency fucks it all up. I’m assuming that they probably just ran out of money after losing everything on Dasoni and have spent the past year finding sponsors and having EXID perform at every campus and boardroom in Korea to make some bucks to fund their comeback, but since Dasoni should’ve never have even existed in the first place, it’s no excuse.
Anyway, I still don’t know which comeback I’m most excited about (I know EXID’s technically better, but I despise one of the members, so yeah), but I’m completely ready willing and able to stan for both with all my heart and soul.