Girl’s Day was one of my most anticipated K-pop comebacks of 2014, but then again, every Girl’s Day comeback is. I’ve been stanning for them hard since “Twinkle Twinkle,” and even love their pre-fame flops like “Tilt My Head” and “Shuppy Shuppy.”
As y’all know, God’s Day established themselves as the new representative sexy icons of Asia last year with the political feminist anthem “Female President” and the epic “Expectation.” I didn’t get around to doing a best of 2013 list, but if I had, “Expectation” would’ve been top three for sure.
Anyway, Girl’s Day are keeping the sexy theme going with their new single, “Something.” When you first see it, you’ll think that the song’s a SISTAR rip-off, but it’s really not — you just think it is because the music video’s such a SISTAR copy ‘n’ paste. The Duble Sidekick-produced song certainly shares some similarities to Brave Brothers’ work with SISTAR and Hyorin, but it sets itself apart with a heavy dose of early Max Martin bubblegummery. It’s like someone mashed up “Gone Not Around Any Longer” with T-ara’s “Cry Cry.
The music video, on the other hand, is a total fucking jack of “Alone” — among a small handful of other plagiarized sexy stuff. Half the video looks like a tribute to Park Ji Yoon’s “Coming of Age Ceremony” –probably the famous sexy concept in K-pop history–, while the ground choreography (best dance move of 2014 so far) screams Sunmi. The way they open up their dresses also recalls Dal Shabet’s flirty “Be Ambitious,” but saying Girl’s Day actually copied it is a bit of a stretch.
It’s difficult to fault the video when it’s one of the hottest K-pop clips I’ve ever seen and the legendary Sojin –a.k.a the most bombastic babe-o-licious plastic Gangnam unnie to slay the scene since Narsha– is positioned front and center as the star member, but I can’t help but feel a little let down by the unoriginality. Girl’s Day used to have their own style with their synthy dance-pop and comedic aegyo style, and they’re at a level now where they should be setting the trends for all the other girl groups instead of snatching weaves with recycled concepts.
With that said, I’m still decimated beyond all recognition by this comeback (I’m conveniently ignoring Minah’s awkwardly OTT facial expressions and Hyorin-lite vocal runs). “Something” may lack the emotional impact of “Expectation” or the goofy charm of “Twinkle Twinkle,” but Girl’s Day’s visuals alone are enough to take this entire thing into the stratosphere. All the members are tens, making them one of the few K-pop girl groups without a token fugly member to bring down the beauty average. Superficial, I know, but that’s life. The song is also an undeniable smash, even if the verses do spectacularly trump the chorus.
P.S. You’re ugly compared to Girl’s Day.