Perfume After School Oricon
J-poppers and K-poppers, I have some good news, and then some more good news! Firstly, Perfume’s LEVEL3 album has just topped the Oricon weekly chart, making it the trio’s fifth consecutive album to do so.

LEVEL3 sold 165,748 copies, which is their lowest first-week sales for a studio album since their 2008 debut, Game. You don’t need to worry though, because these numbers are actually pretty good for Japan right now. A lot of albums have topped the Oricon chart recently without even hitting the 100k mark, so don’t freak out and start questioning Perfume’s popularity or anything like that.

Perfume’s albums always sell gradually, and LEVEL3 will receive a sales spike in December when they hold their Tokyo Dome concert, so I think we’ll see this era close out as a fairly successful one overall.


In even better news, After School’s glorious “Heaven” debuted at No. 7 on the Oricon singles chart with 18,596 copies sold.

This is huge for After School, as not only did “Heaven” bag higher first-week sales than their last two singles, “Lady Luck / Dilly Dally” and “Rambling Girls / Because of You,” but it actually sold more than both singles’ TOTAL sales. Pretty impressive considering “Heaven” isn’t a double A-side and that hallyu has really died down in Japan since After School debuted. Thank god they’re back on the upswing now, because for a while there it was looking a little dicey for the pole dancing troupe.

I know After School hustled really hard to get these sales by doing as much Japanese promo as possible, so I’m super happy for them. “Heaven” is easily one of the best singles they’ve ever released, and don’t even get me started on the amazing music video, so a huge congratulations is in order.

Lord Godney, I just love it when my faves slay the charts.

  • KingBeaArthur

    Congrats to both groups!! Gah I love “Heaven” *imagines sharing a cupcake with Lizzy and falls into a diabetic coma*

  • Mel R

    I want to go to Perfume’s dome tour SO BAD. Someone give me an all expense paid trip to Japan.

  • ICONI3

    Congrats. Deserving

  • FreakyFlyBri

    Happy to see After School enjoying some success in Japan. They’re one of the only other K-pop girl groups I borderline stan for these days. <3

  • Riley Biers

    ..does debuting at 7 really call for a celebration?..

    I can’t believe AS didn’t get a single win during their First Love promotions in Korea when it was legit the best comeback of the year. Total bullshit.

    • Yes if you read the post since their first-week sales managed to outsell the total sales of their last two singles…

      It’s really good for After School who looked like they were seriously going downhill in Japan to the point where even promoting there was becoming a waste of time and money, but now they’re back on the upswing again thank god.

  • Andi

    “Heaven” deserves to be a worldwide No. 1 hit, but this will have to do. It’s such a shame that the racist west won’t allow more Asian artists to make it big on the world stage.

  • Helen Bedd

    Perfume’s current sales do worry me a bit……Level 3’s first week numbers are only 75% of JPN’s first week sales….a 25% drop isn’t anything to wave away….

    Could have been worse, I suppose…the first week drop comparing SOL to MOL is 33%

    “Perfume’s albums always sell gradually”

    2/3 of JPN’s total sales were in week one…227k out of 341.6K

    • Don’t a lot of Japanese artists get the bulk of their sales first-week though? I didn’t really word it right to be honest, I just meant that by J-pop standards they’re still gonna sell some more copies.

      I know what you’re saying about Perfume’s sales though, because their recent singles haven’t done that well either, but I think they’re doing okay considering the current sales climate in Japan. I’m not gonna start worrying just yet. Gonna re-evaluate the situation at the end of the year after they’ve had some more time.

      • Helen Bedd

        Jacques, If you meant to write “Perfume’s albums continue to sell, albeit in lower numbers, for quite a while past the first week,” then I agree. To use JPN again, it sold an additional 100K+ after week one. Nothing to sneeze at.

        I’m not sure how to characterize the current sales climate in Japan. i do know that physical cd sales [albums and singles combined] were higher in 2012 than they were in 2011, while 2013, year-to-date, compared to 2012 are down around 7%. I understand that there were an unusual number of greatest hits albums released last year. The 2011 to 2013 drop is probably around 5%

        But to do a Nakata x Nakata comparison, Kyary’s Nanda Collection sold 126,000 copies in week one. That’s 70-75% of Level 3’s numbers. Obviously, she’s not in the same league with them as a concert attraction. Heck, Perfume had 30,000 people watch the London Show at movie theaters back home….quite amazing

        Anyway, if Perfume does another round of heavy TV before the dome shows, and the concerts sell out and are as mind-blowing as the fans hope, I wouldn’t be surprised to see another sales spike.

  • Falandreeda