Is it just me, or is the promo for Katy B’s sophomore album era really lacking? The first album was so big that I expected the marketing for the new one to be huge. Last year she dropped the Danger EP (featuring the spectacular Jessie Ware duet, “Aaliyah”), but it was kind of unclear if it was supposed to be a proper charting kind of thing, or just a quiet release for the blogs and clubs. Then in July we got her official new single, “What Love Is Made Of,” which just appeared somewhere one day — there wasn’t a big fuss like one would expect for a release of this calibre.
Who do I have to kick up the cunt to get Katy B some proper promo?
Anyway, Kween Katy is back with a new single called “5AM,” and fortunately it already seems to be getting a lot of blog buzz. It follows the standard Katy B formula of Garage-flavoured ’90s house and silky smooth vocals, but with some seriously dark lyrics that detail a depressingly lonely night out at the club.
“I need somebody to calm me down / A little loving like Valium/ I need somebody to knock me out,” she sings. “I don’t know what I’m running from / But when the sun comes up it won’t be wrong.”
Easily the best song I’ve heard since… What was the last amazing song I heard? Blood Orange’s “Chamakay”!
By the way, how badly does MKS need to hook up with Katy’s producers? Like, seriously. It needs to happen.