As the most breathtakingly beautiful girl group in all of Asia (and the entire world), it’s only natural to see Girls’ Generation become the new models for Samantha Thavasa. The Japanese fashion label has created a new line of skinny jeans inspired by the angels of the east that comes in nine different colours. To do their bit in promoting the classy brand, the Divine Nine have turned the music video for their latest J-pop single, “Galaxy Supernova,” into a musical denim commercial.
Out of all the original Japanese singles that Girls’ Generation’s released so far, “Galaxy Supernova” is definitely the weakest. The bouncy dance-pop number isn’t nearly as spectacularly exciting as its intergalactic title suggests. It’s the kind of innocuous bop that would make a fun album filler, B-side, or bonus track, but as an official single it’s a let down — especially after the incredible “Love&Girls.” Although, considering the rather flat performance of “Love&Girls” on the Oricon charts, maybe this is the the kind of thing the Japanese public wants. The Samantha Thavasa deal should certainly help “Galaxy Supernova” sell a few copies, so that’s a plus.
There’s not much to say about the music video except that the girls look stunning and Sunny’s glamorous new hair is a game changer. It’s just a dance video that doubles as a denim commercial, so you can’t really expect much outside of gorgeous beauty, which it delivers in spades.
Nice try, SNSD, but for the time being, After School’s “Heaven” still remains the best Japanese song from a Korean girl group released in the past month.