T-ara Target Artwork

T-ara’s been kind of M.I.A. in Korea ever since their scandal, with the group focusing most of its energy into overseas markets instead. They revolutionized the Japanese music industry in March when they released ten different versions of their “Bunny Style!” single, and then took over America with their legendary pool party performance in Vegas. Now that they’ve reached the absolute pinnacle of Stateside stardom and have nothing left to achieve there, Slay-ara’s back in Japan with a brand new J-pop single called “Target.”

Like KARA, T-ara’s always been pretty good at adapting to the Japanese market, and “Target” is no exception. The high-octane single borrows a lot from gaudy euro-house, and then jacks it up by throwing a tonne of gamey synths and noise on top. It’s got all the erratic energy of any cheap Japanese idol pop song, but with the vapid commercial sheen of K-pop. Not quite sure if that’s a good thing or not, but as a hardcore T-ara stan I obviously love it and will be campaigning for it to win “Song of the Year” at the 2014 Grammy Awards.

However, the music video is probably the best part about the whole thing. The animated clip sees the T-ara members playing as themselves in a cellphone game: The aim is to capture a lover by targeting his heart, but T-ara loses and the clip ends with them looking battered and broken as a giant “GAME OVER” flashes across the screen. The only thing that would’ve made it better is if T-ara won, and instead of targeting a big flying heart they were targeting Chris Brown and all the pressed ugly netizens that have jealously shaded them over the past year.

T-ara’s also got another J-pop song out right now called “Like a Wind,” which was released by their unknown subunit, QBS. The unit was thrown together to give Qri, Boram, and Soyeon something to do while the rest of T-ara promoted as T-ara N4, and “Like a Wind” sounds like a leftover from the “Bunny Style!” recording sessions, but it’s actually my favorite original Japanese song that’s ever come out of the group (besides Eunjung’s life-changing “Two as One,” of course). It’s so sweet and charming, and vocally it works surprisingly well considering that Soyeon is a fantastic singer while Qri and Boram can barely muster anything beyond a flawless whisper.

The official music video is just QBS running along the beach like heavenly springtime goddesses, and in true T-ara fashion, it caused a small scandal after netizens noticed weird new dimples in the side of Soyeon’s nose and realized that she’d had another face lift or some shit.

Anyway, QBS is perfect. I like to think of them as the classy plastic surgery unnies version of Orange Caramel.

When will your fave?

  • guilherme

    Best article ever.

  • UncleFan

    2NE1 or SNSD could sell out Madison Square Garden for all I care, they’re just a bunch of nugus until they get embroiled in a proper Chris Brown scandal like my T-GODDESSES.

    Re: the video… I love the fact that they actually made the cartoon versions of the girls distinct and recognizable. For example, it is easy to distinguish Ahreum’s doe eyes from Jiyeon’s sinister visage. Qri wins the cuteness contest, however, due to her iconic nose freckle. Crayon Pop’s art team could learn from this, TBH.

  • FreakyFlyBri

    God, I’ve missed your T-ara articles. I’m absolutely in LOVE with Target, it gave me the life I was deprived of by Jeon Won Diary (which was good, but not on the usual level of T-ara’s songs). I love Like A Wind too, to be honest I think a lot of it comes from the nostalgia factor I get when listening to it since it sounds like it would be right at home playing over the end credits to a 90’s anime series, and anime was at its’ greatest in the 90’s, lol. Anyways, enough rambling…hope T-ara slays with Target and QBS scores with Like A Wind, the girls deserve the wins as they’ve had a rough time of it the last few months. Glad to see them all back together again!!! <3<3<3<3

  • Sunny

    The video is *O* So is QBS’s. I like how Boram never ages. I can’t wait for the new japanese album.

  • t-errorist

    Literally weeping right now because of this article. This flood of truth is overwhelming.

    Target is the most amazing song I have hear this whole week.

  • Akie_Of_Winterfell

    Are they really THAT successful?

    • kpopalypse

      Yes.

  • I LOVE the song and the MV is better than I expected! I didn’t like the drawing style of the girls on the covers so was expecting stiff animation but the MV took me by surprise. The animation is really nice and it’s an overall really cute MV. I really hope it’s well received in Japan.

  • MIKEE

    My only complaint is that Target is so short! There better be 87 different versions of this song. Perfection all around…but did we expect any less from the TRUE kweens?

  • KingBeaArthur

    The song is going to take a few spins but the pv is perfect!

  • true

    hold on it’s not just soyeon who looks like they had some
    strange face change( she looks like she trying to look like jiyeon), boram
    noise & cheeks look like they been enhanced.

    Soyeon wasn’t the prettiest member of the T-ara but at the
    same time she was pretty enough without the surgery & her powerful vocals made
    her stand out.

  • Akie_Of_Winterfell

    Overrated. Honestly.

    • FreakyFlyBri

      Nope.

  • “like a wind” has really grown on me the last few days. i love the percussion on the bridge. so subtle and cute.

    and i honestly love how they’re japanese singles have everything to sound generic but there’s always a touch that skyrocket them from the basic field. “target”‘s video-gameness is soooo exciting that if it were a nintendo tune it would still sound fabulous!

  • Geoffrey Diaz

    Many thanks, Jacques. :-)

  • dyohagi

    Bravo!!!